1 Comment

  1. A lot of information is intangible and cannot be measured.
    i like certain products
    i like its name
    i like the logo g
    it does a good marketing

    The quantifiable aspects of a company, such as profits, are easy enough to find
    . But how do you measure the qualitative factors, such as the company’s staff,

    its competitive advantages,

    pepsi vs coke
    i like drink coke, vs dr pepper
    its reputation

    hard to define,,, high prices products or low
    and so on? This combination of tangible and intangible aspects makes picking stocks a highly subjective,

    even intuitive process.

    eg why do people like starbuck????????????? vs mcdonald

    Read more: Guide to Stock-Picking Strategies http://www.investopedia.com/university/stockpicking/#ixzz4gWnoAvun
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